Creator & Influencer
UGC
Authentic user content produced with and for your brand.
Overview
What ugc does for your business
UGC is built around one outcome: authentic user content produced with and for your brand.. The work is scoped, sequenced and measured against that goal.
We take a calm, structured approach — no tactics for their own sake, no activity that can't be tied back to the business. You always know what's being done, why, and what it's designed to move.
The problem it solves
The brand has no fresh, authentic content to reuse across ads and social.
Our approach
We match brands with creators whose audience and style genuinely fit — never a numbers-only decision.
Campaigns are briefed clearly, negotiated fairly and measured honestly.
For creators, we treat the personal brand like a business: positioning, content systems and monetisation options.
What's Included
The concrete outputs you can expect in this workstream — no surprises, no fine print.
Influencer Discovery
Finding the right voices for your brand, not just the big ones.
Creator Campaigns
End-to-end planning, briefs and management for creator content.
UGC Partnerships
Authentic user-generated content that brands can reuse.
Partnership Facilitation
Commercial negotiation and campaign coordination.
Performance Tracking
Videos, engagement and results measured against goals.
Personal Brand Strategy
Positioning and systems that turn a creator into a business.
Who It's For
Not sure if this is the right fit? Here's who we usually help with it.
How We Run It
A clear, time-tested path from first call to measurable progress.
Strategy
Goals, audience and the role creators play in the mix.
Discovery
Sourcing, vetting and shortlisting the right creators.
Campaigns
Briefs, negotiation, content production and approvals.
Measure & Grow
Track performance, report honestly and refine the next round.
Expected marketing objectives
The outcome you can expect
Creator and influencer activity run with clear goals, fair agreements and honest measurement.
What we aim to set up
- Creator partnerships that reach relevant audiences
- Authentic content built for engagement and trust
- Clear, fair commercial arrangements
- Performance reporting on every campaign
Objectives are targets we work towards and review together — not guarantees of specific results.
FAQs
Everything you need to know before starting with ugc.
Both. The right fit depends on your goal — reach, trust or conversion — and we recommend based on the brief rather than a rule.
Yes. We manage outreach, commercial terms and coordination so campaigns stay professional end-to-end.
Absolutely. It's one of our core disciplines — positioning, content systems and monetisation built around the person.
Ready to grow?
Ready to grow with UGC?
Tell us your goals and we'll show you the quickest path to results for your business.