Manufacturing & Wholesale Ad Profit Calculator

What this calculator does

Manufacturers and wholesalers rarely sell straight from an ad. A buyer sends an enquiry, you send a quotation, and only some quotations become orders — but a good buyer often keeps ordering. This calculator follows your ad spend from enquiry to quotation to order, and shows the profit from the first order alone and over a full year of repeat orders.

How the numbers are calculated

• Enquiries = ad spend ÷ cost per enquiry (GST is not part of the cost per enquiry).
• Quotations = enquiries × quotation rate.
• Orders = quotations × order rate.
• First-order revenue = orders × units per order × selling price.
• First-order profit = orders × units per order × profit per unit.
• Profit over a year = first-order profit × (1 + repeat orders).
• Ad cost = ad spend plus 18% GST (if switched on). Net profit = profit − ad cost. ROAS = first-order revenue ÷ ad cost.

For a simple revenue-to-spend check, use our ROAS calculator. To see what you're paying for clicks and impressions, try the CPC & CPM calculator.

Worked example

Example numbers only: a manufacturer spends ₹30,000 on ads at ₹600 per enquiry. Half the enquiries get a quotation and 20% of quotations become orders. Each order is 100 units at ₹400, with ₹50 profit per unit, and a buyer usually orders 3 more times in the year. GST is on.

That's 50 enquiries, 25 quotations and 5 orders — 500 units, ₹2,00,000 in revenue and ₹25,000 profit on the first order. The ads cost ₹35,400 with GST, so the first order alone loses ₹10,400. With 3 repeat orders, profit over the year is ₹1,00,000 and net profit is ₹64,600. Each order costs ₹7,080 in ads.

How to improve your result

• Filter enquiries early — mention your minimum order quantity in the ad and on the enquiry form so you pay for fewer small or retail buyers.
• Send quotations the same day, with clear pricing, delivery time and payment terms.
• Follow up on every open quotation; a polite reminder often turns a maybe into an order.
• Look after first-time buyers so they reorder — repeat orders are where most of the profit in this example comes from.
• Show products, certifications and factory photos in your ads. The Meta Business Help Centre and the Google Ads help centre cover how to set up lead forms and call ads.

A note on these numbers

The results are estimates based on the averages you enter. They don't include fixed costs like rent, machinery or salaries, and real enquiries vary from month to month. If you'd like help building a steady flow of buyer enquiries, talk to us.