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Your result

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Net Profit After Ads

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ROAS

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Cost per Customer

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Paying Customers

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Show-up and conversion rates depend heavily on how quickly you reply to leads and on your offer. Use your own numbers from the last few months for the most useful answer.

Estimates only. Results are estimates for information only. They are not tax, legal or financial advice, and they do not account for your full circumstances. Please confirm the result with a qualified professional or the official source before you rely on it or act on it.

What this calculator does

For a clinic, coaching centre, salon or gym, ads rarely sell directly. They bring in leads — calls, WhatsApp messages or form fills — and only some of those people turn up and pay. This calculator follows each rupee from lead to visit to paying customer, so you can see whether your cost per lead is actually affordable and what profit is left after the ads.

How the numbers are calculated

Leads = ad spend ÷ cost per lead (GST is not part of the cost per lead).
Visits = leads × show-up rate.
Paying customers = visits × conversion rate.
Revenue = customers × average fee × purchases per customer.
Gross profit = revenue × gross margin.
Ad cost = ad spend plus 18% GST (if switched on). Net profit = gross profit − ad cost.
Break-even cost per customer = average fee × purchases × gross margin — the most one new customer can cost you in ads.

Want to see the return on ad spend by itself? Try our ROAS calculator, or use the CPC & CPM calculator to check what you're paying for clicks.

Worked example

Example numbers only: a clinic spends ₹20,000 on ads at ₹200 per lead. Half the leads book a visit, 40% of visitors become patients, the average fee is ₹3,000, the margin is 60% and each patient pays twice on average. GST is on.

That's 100 leads, 50 visits and 20 paying patients, bringing in ₹1,20,000 and ₹72,000 gross profit. The ads cost ₹23,600 with GST, so net profit is ₹48,400. Each patient costs ₹1,180 in ads against a break-even of ₹3,600, and ROAS is about 5.08x.

How to improve your result

Reply to leads within minutes — a quick call or WhatsApp message is usually the cheapest way to raise your show-up rate.
Send reminders before appointments and trial classes so fewer booked people miss them.
Offer packages or memberships so each customer pays more than once, which lifts your break-even cost per customer.
Target ads by distance from your location and by the services people search for, so you pay for fewer leads who can't visit.
Use lead forms and messaging ads from the Meta Business Help Centre or the Google Ads help centre and track which ones lead to real visits.

A note on these numbers

The results are estimates based on the averages you enter. They don't include fixed costs like rent or salaries, and real leads vary from month to month. If you'd like help running paid ads that bring in real customers, talk to us.